Club 4x4 Pty Ltd and Toyo Tyre & Rubber Australia Ltd are proud to announce a marketing partnership that sees the two brands join forces as businesses passionate about supporting the adventures of Australian 4WD enthusiasts.
Both brands will combine their expertise to shine a spotlight on the common grey areas surrounding vehicle modifications and 4WDing, with Toyo’s comprehensive knowledge of tyres providing the perfect support for Club 4x4’s detailed understanding of compliance and insurance ramifications.
Club 4x4 recently built two promotional vehicles based on the popular Ford Everest and Ranger Raptor platforms, with both wearing larger Open Country 4x4 tyres. Drawing on state and national regulations around wheel and tyre fitment, it was decided that collaboratively documenting the considerations required to make these vehicles both compliant and functional was a public service that both brands would be happy to offer.
“Toyo Tires have been manufacturing tyres for 75 years and operating in Australia for almost 50, so we’ve learned a few things about the unique challenges faced by Aussie motorists,” says José Angeles, Toyo Tires Australia’s Marketing & Public Relations Manager. “It’s crucial to understand the comparative compromises between tyre styles and there’s value in empowering tyre buyers to pick the product that’s best for them, especially with 4x4 tyres that need to perform well both on- and off-road while keeping any size changes compliant with tyre standards. With the right Open Country tread underfoot, we encourage our customers to head off the beaten track and make their move to turn dreams into memories, just like the Club 4x4 rigs do on a regular basis.”
Kalen Ziflian, General Manager at Club 4X4, is excited by the potential of the partnership. “We’ve had Toyo’s Open Country tyres on our vehicles for years and have found them to be more than capable of anything we’ve thrown at them. We’re looking forward to working closely with Toyo to answer some of the trickier questions in the wheel and tyre space by documenting the process of building our promotional vehicles.”
“At Toyo Tires, we are proud of our precise Japanese engineering history and are constantly striving for improvement,” José continues. “Australian 4WDers tackle every terrain type imaginable, often in the remote outback, so this great southern land is the perfect proving ground to push our Open Country 4x4 tyres to their limit. Our Quality Assurance Program utilises local testing to inform global product development, allowing Toyo to continue a reputation for reliability down under. We love Club 4x4’s practical, honest communication style, so we are excited to welcome them to our Quality Assurance Program while providing tyre technical support to their policy holders as they explore our open country with the confidence that they’re covered by an insurer who cares.”
“As enthusiasts ourselves, our vehicles get extensive use on and off-road across the country,” adds Kalen. “In fact, our Ford Everest has covered nearly 30,000km in the last 8 months despite COVID-19, so we’re looking forward to sharing our experiences with Toyo as a part of their Quality Assurance Program.”
Club 4x4 and Toyo Tires are eager to answer any technical questions you may have so if there’s a tyre-related or general 4x4 topic you’ve been trying to get to the bottom of, get in touch!
