Not every SUV or 4WD spends its weekends bush-bashing. In fact, many live a very different life - commuting to work, doing the school run, hauling shopping, and heading off for the occasional weekend getaway. For these drivers, tyre needs are very specific: quietness, comfort, fuel efficiency, and sure-footedness on city streets and highways.
Vehicle manufacturers know this too. A surprising 90% of new ute or wagon buyers never venture off-road. For this growing group of “urbanistas,” Toyo Australia has the ideal solution: the Open Country U/T - that’s Urban Terrain.
Built for the urban jungle
The Open Country U/T is a passenger construction tyre designed as a direct replacement for original equipment (OE) tyres. That means every size in the range is built to deliver on-road performance, fuel efficiency, and ride comfort, just like OE, but improved in all the ways that matter.
Toyo claims the Open Country U/T delivers a premium driving experience, especially where it’s designed to excel: city streets and highways. Benefits include:
- Improved wet-weather grip
- Quiet, refined ride
- Sure-footed stability
- Excellent fuel efficiency
- Long tread life
What makes the U/T a better H/T option?
A tyre’s tread compound is the secret sauce behind its performance. Toyo uses a silica-reinforced tread compound that delivers:
- Low rolling resistance for fuel savings
- Durable wear characteristics expected from a premium tyre brand
- Enhanced wet grip, even in demanding conditions
Wet weather confidence
Grip on wet roads is where many tyres struggle, especially older H/T designs. The Open Country U/T addresses this with Toyo’s Multi-Wave sipes: fine slits in the tread blocks that create additional biting edges. These improve traction on wet and slippery surfaces like polished bitumen.
The Open Country U/T also features four deep circumferential grooves, helping evacuate water quickly to prevent aquaplaning — a key safety feature in heavy downpours.
Engineered for quietness and stability
Tread noise is one of the biggest complaints from SUV drivers, especially as tyres age. Toyo addresses this with a variable pitch tread pattern: five different tread block shapes arranged in a way that breaks up sound resonance and minimises road noise. The result is a quiet, refined ride, even on coarse roads.
The tread design also contributes to better steering stability, especially at higher speeds, giving you more confidence behind the wheel.
Precision manufacturing
One standout feature of the Open Country U/T is its construction using Toyo’s A.T.O.M. (Advanced Tyre Operation Module) manufacturing technology. Unlike conventional tyre-building methods, A.T.O.M. tyres are produced without traditional joints, resulting in:
- Greater uniformity
- Better balance
- Smoother ride quality
- Minimise vibration
A perfect fit for everyday driving
The Open Country U/T is available in original equipment sizes for many popular SUVs and dual-cab utes, including Toyota Prado and Land Cruiser, Mitsubishi Pajero Sport, and Ford Everest.
If you’re looking to preserve your vehicle’s factory ride while improving comfort, grip, and fuel economy, the Toyo Open Country U/T is a standout choice. It’s a tyre that delivers all the refinement of a passenger car tyre but built to match the needs of your modern SUV or 4WD - with no vices, just everyday performance done exceptionally well.
Discovery Sessions may change how you think about the rubber beneath your rig.
Want to learn more? Watch the video below or Sign up here to our Online Discovery Sessions, to become a Toyo certified dealership today!
