Surprise Again - Toyo Tires Backs Leicester City


Toyo Tires has produced a video affirming its third year of official sponsorship and support of the Leicester City Football Club and its fans, ahead of the English Premier League’s kick-off later this month.

In a phenomenal 2015/16 season, the club won its first Premier League championship in the team’s 132-year history.

The city of Leicester caused a global stir when some 240,000 club supporters out of a total population of 300,000 gathered for the team’s victory parade.

With the start of a new season, Toyo Tires has produced a video with the LCFC called “Surprise again”, expressing the hope that Leicester City streets will again overflow with the joy of victory.

The video showcases the aspirations of the manager and players as they await the start of the season, burning with the spirit of challengers who refuse to rest on the laurels of last year’s triumph.

Leicester City’s insatiable energy and spirit matches the worldview of the Toyo Tires brand, which prompted the company to complete the sponsorship agreement with the club for a third season.

Toyo Tires supports teams and athletes around the world that are Driven To Perform. Toyo Tires is a proud partner of AC Milan, FC Zenit St Petersburg, Gamba Osaka, The Anaheim Ducks and the Boston Red Sox.

Locally, Toyo partner, the AFL’s GWS Giants, continue to surprise rivals and push for a finals position.