Tyre Giant Ties Knot Twice

Toyo Tires to sponsor GWS GIANTS for 2017 and 2018 AFL season

Toyo Tires to sponsor GWS GIANTS for 2017 and 2018 AFL season

Toyo Tires has announced it will renew its co-major sponsorship of the GWS GIANTS Football Club for the 2017 and 2018 AFL Premiership seasons.

The announcement comes as the GIANTS reflect and recover from a historic preliminary finals challenge, following a breakout 2016 AFL season.

Toyo Tires’ Australian Chief Executive Officer, Michael Rudd, said the sponsorship renewal demonstrated well deserved confidence in the club, fans and team.

“We are proud to commit to the team and the fans for 2017 and 2018, with a view to a long relationship.

“It’s especially pleasing to announce our support following the biggest games the club has ever played, and the most significant AFL game NSW has ever seen.

“2016 has been a coming-of-age season. The GIANTS are challenging the traditional powers in the AFL, and Toyo Tires challenges tyre market leaders. The GIANTS’ energy, spirit and community values are a great match for the Toyo Tires brand.”

GWS GIANTS Chief Commercial Officer Richard Burnet said the tyre maker’s commitment would see the brand tied to the GIANTS’ bright future.

“Toyo Tires’ mantra of ‘driven to perform’ resonates with the GIANTS. The brand is now a vital part of the GIANTS, inseparable from the story of our club’s short journey from bottom of the ladder to a finals threat. 2016 has been remarkable and we’re confident 2017 and beyond will continue the trend.

“The support of Toyo Tires has been crucial this year as we climbed the AFL ladder and had extraordinary growth both on and off the field. Reflecting on our first ever Toyota AFL Finals Series, we are delighted to extend our partnership with Toyo Tires.”

Toyo Tires’ co-major sponsorship comes with options for extension to 2020.