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Toyo Tires Begins Global Brand Ambassador Partnership Agreement with Ken Block

Toyo Tires announces that it has executed a partnership agreement with renowned American racer Ken Block and his team, Hoonigan Racing Division.

Ken Block

The company has appointed Ken Block a Proxes brand ambassador and will roll out promotional activities to globally promote the exceptional quality of its ultra-high-performance (UHP) Proxes tires.

Ken Block is a race driver and athlete who has competed successfully in numerous sports.

Today Block’s focus is on rally competitions, and his highly-successful "Gymkhana" video franchise. The franchise has received more than 350 million views to date and showcases his awe-inspiring driving.

Gymkhana EIGHT will debut on the Ford Performance YouTube channel on February 29th at 9 PM (PST). It will feature his all-new Ford Fiesta ST RX43 equipped with Toyo Proxes R1R tires.

This video will provide car enthusiasts worldwide a close-up look at the Proxes R1R's superior traction in action under rigorous usage.

The first joint project between Toyo Tires and Ken Block is the Gymkhana EIGHT livery reveal video. 

It gives fans their first official glimpse of Block’s Fiesta in Gymkhana EIGHT trim but also their first official look of Block’s car equipped with Toyo tires.

Toyo Tires will support Ken Block as a Proxes brand ambassador, and this partnership will boost the company's global brand recognition and image through visibility in the driver's videos and racing activities.

 

ABOUT TOYO TIRES

For over 40 years, Toyo Tires has stood for innovation, quality, performance and excellent service in Australia. Today, Toyo Tires offers a complete selection of premium replacement tyres for nearly every make and model, manufacturing the highest-quality tyres for high-performance cars, family and luxury vehicles, SUVs and 4x4s, light trucks, and for trucks and buses.

Toyo Tyre & Rubber Australia media enquiries:

Nick Green
The Project Group
Phone: +61 (0) 403 993 941
Email: nick.green@theprojectgroup.com.au

José Angeles
Manager, marketing & public relations
Phone: 02 8796 0215
Email: jangeles@toyo.com.au