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Why We Play


Tough mudder

Team Toyo grows as elite sports join the roster.

Toyo Tires means high performance. In motorsport, the brand’s resume speaks for itself. With the motoring enthusiast market convinced, Toyo Tires is domestically and internationally aligning with teams and series challenging for the peak of their game. We are recruiting for Team Toyo and finding a new audience for a suite of products that bring out the giant in any vehicle.


Toyo Tires in Australia recently partnered with the Greater Western Sydney GIANTS. The brand’s first foray into locally lauded and globally regarded AFL, the team is one of a number of international elite sports assets that count Toyo Tires as a partner. Suffice to say, the GIANTS are in good company.

Ducks Zamboni

In America’s National Hockey League Toyo Tires is a long-time partner and the official tyre of the Anaheim Ducks. A Toyo Tires Zamboni grooms the ice for the mighty Ducks with the help of Toyo’s M-55 light truck tyres. Fans at home games in Anaheim’s Honda Centre watch the Ducks’ pucks count up above the ice on a Toyo Tires scoreboard, with Toyo picking fans out for seat upgrades during play.

Boston Red Sox

In Major League Baseball Toyo Tires is an official member of the Red Sox Nation. The iconic Boston Red Sox players and fans choose Toyo Tires as their official tyre.

Robby Gordon’s Stadium Super Trucks continue high speed, high flying on and off-road torture of the Open Country A/TII as their control tyre around the world – a tyre available at Toyo dealers for your 4WD, right now! The Toyo Tires-sponsored show is coming down under once more for the Clipsal 500 on March 3-6.

Toyo doesn’t just back performance at the elite level, though. In the US, Toyo Tires is the official tyre of ‘probably the toughest event on the planet’ – Tough Mudder. Beyond signage, participants evade and overcome obstacles made from Toyo tyres throughout events.

Outside the US, Toyo Tires is the first ever Japanese premium sponsor of Italian-based-globally-recognised football team AC Milan. Prominently signed around the San Siro, Toyo Tires has produced multiple videos with the team.

The most recent video ‘Chase in Milan’ has garnered over 6.6 million views on YouTube. The previous AC Milan VS Audi R8 clip sees marquee players race a Proxes T1 Sport-shod Audi supercar through Milan, racking up over a million hits.

Leicester City FC

Since 2014, English Premier League team Leicester City have counted themselves members of Team Toyo. Toyo Tires has maintained a major presence with the Foxes, building from the global exposure the Premier League offers as the team takes 15 games and maintains first position this season.

Likewise, in Russia Toyo Tires has sponsored Saint Petersburg’s FC Zenit to 2018. A European football powerhouse the team enjoys a 12 million strong supporter base, and growing, as interest snowballs leading in to Russian hosted 2018 World Cup.

Toyo sponsorship

Across the board, Toyo partners are challengers. Chosen for their elite level of performance, dedication to constant improvement and foremost, to their fans.

As ever, Forza Team Toyo.